Google is the most popular search engine in the world. |
A global study carried out in August revealed that more than half of 750 million users turn to Google for searching the web, BBC reported.
Yahoo was the second most used engine, followed by Baidu, the Chinese language search engine, the report said. Microsoft's MSN and Korea's NHN stand 4th and 5th, respectively.
The study revealed that most search activity happens in the Asia-Pacific region, which includes countries such as China, Japan and India.
More than 258 million unique users in the region carried out 20.3 billion searches in August, said the report.
Europe had the second largest total of searchers (210 million), followed by North America (206 million).
According to the report "the search market in the Middle East-Africa region is the most underdeveloped thus far, with the fewest searchers (30 million)."
MHE/MMA
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